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Though Pacific Rim was arguably a more original and complex movie than Godzilla , it fizzled at the box office — while Godzilla 's formulaic fun earned so much money its first weekend that the studio has already ordered a sequel. What made one giant monster movie succeed where the other failed? Top image: Godzilla concept art by Franklin Hong, via Slashfilm. This is the perennial mystery of Hollywood: Why does a genuinely imaginative movie die, while a so-so movie succeeds brilliantly? The most obvious answer in a lot of cases is that audiences love a brand that they recognize. Godzilla is a household name, and the monsters in Pacific Rim were weird, wiggly unknowns.